The projects of Jeroen van Loon are at the intersection of technology and contemporary culture. His fascination revolves around the (non-) impact of digital technology in our society. In his work he documents and visualizes digital culture, both online and offline. Van Loon received a Master in Design for Digital Cultures in 2010 at the School of Arts in Utrecht. His graduation project From Digital To Analogue was labeled as one of the most innovative projects of 2010 by Bright Magazine and in 2012 and 2014 he gave a short TEDx talk about Life Needs Internet.